Dustin Curtis is a user interface designer with inspiring diligence to contribute thoughts to the creative community.

In discovering his site yesterday, I happened upon an interesting interaction between Dustin and a certain “Mr. X” from AmericanAirlines.com in May of this year. The exchange of letters is a great description of enterprise-level marketing/business operations. Having worked for three enterprise clients in the dot com space, strategy is sometimes undercut by process. No matter who you are nor what line of work you find yourself in, you’ll value the description of corporate hierarchy by the American Airlines employee. Enjoy. And thanks Dustin!

An open letter to AA (from D. Curtis)

The reply from AmericanAirlines.com

I’ve been working at Bernstein-Rein Interactive for almost three years now. I like to think that we’re just a few coders and designers that ♥ advertising.

Let me give away some awards (as if I had the credibility to do such) for some great tv work I’ve seen this spring. Enjoy watching these, my fellow ad-mates.

1. BEST NEW CAMPAIGN: Avis: Your Other Car

This campaign works really well for Avis. It’s utterly clever. I’m not sure if it’s because the idea is so brilliant or simple, but it’s both. And I appreciate the same music bed throughout the campaign. Each time I hear that music, I’ve been conditiioned to know it’s an Avis spot. Nice work.

2. BEST NEW SPOT: Bob Knight for Volkswagen

I was surprised twice in this spot. First surprise, Bob Knight. Second surprise, well just watch. This spot is way better than VW’s run at David Hasslehoff. Borrrrring.

3. BEST NEW GEICO SPOT (yes, it’s own category!)

I giggled like a school girl when I saw this. Co-branding. Wow. The nerve. And in-campaign, too!